Editor's review
Mass AdWords Product Ads for will help you to easily create separate ads in Google AdWords for EACH product in your store. You can do it once for complete store, creating hundreds or thousands of ads or just select a few products to create ads for.
Pros: Mass AdWords Product Ads works with the osCommerce. This application will help you create an AdWord ad for specific products in your store. You can choose to create ads for all the products in your store or a chosen few. The program has a wizard that will lead you through the process of ad creation so that everything works out fine. Even if you choose to do a mass campaign, ads will be created for individual products distinctly. It provides a friendly windows interface. You can create AdWords campaigns with no delays, timeouts or other connection-related problems.
AdWord campaigns obviously get you known so that there`s increasing traffic to the store and with a certain amount of conversions you get more business. You could expect higher conversion rates as the traffic that clicks through would be highly targeted. They click on a specific product ad so they are likely to buy at a higher rate. Campaign management gets to be easier. You are able to clearly identify your products, lead the prospect to the right page that has the product and is in stock. You have control over keyword selection process. You control product variables such as product name, product model, product manufacturer (and other product-specific fields), keyword matching options broad match/exact match/ phrase match etc.. You can use built-in predefined templates or add your own ad templates. Just create multiple ad variations for each product and let AdWords Optimizer can find out, which works best. You could select the one you want manually too. You can preview and disable ads that might not work.
Cons: You`ll need to be familiar with the AdWord system of Google of course to be able to use it optimally.
Overall: Ease of use of this vital functionality makes this package a 4 star one easily.
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